Sandra Titre
is manager of global campaign operations at Workday.
Your company’s customers spend their time online—on social media, mobile apps, Internet searches. Digital marketing is the intersection of finding those qualified customers and eliciting brand awareness and engagement for your organization—whether a small startup or a Fortune 500.
In a world that is fast becoming digital-centric, effective marketers need to understand the various platforms, key performance indicators (KPIs) and Return on Investment (ROI) to elicit brand awareness and customer engagement.
Go beyond the acronyms, platforms and emerging technologies with this intensive four-course series. Through hands-on, practical learning, you’ll learn how to target customers with precision, on budget and in real time. Gain depth of knowledge in:
Get ready to launch your career in digital marketing or enhance your marketing skill set.
Marketing Management BUS ADM X460.1 or equivalent and proficiency in Excel spreadsheets is required; a bachelor’s degree is highly recommended.
The curriculum comprises 4 required courses for a total of 6 semester units (90 hours of instruction). Candidates must pay a nonrefundable program registration fee.
All courses must be taken for a letter grade. To receive the Award of Completion, you must complete each course with a grade of C or better.
To qualify for this professional sequence, all coursework must be completed within three years.
By registering, you declare your intention to complete the curriculum. To register online, complete these two steps:
You should register for the program before you complete your first course in the curriculum.
Each course is priced individually, and you pay the course fee at the time of enrollment. The certificate has an estimated total cost of $3,680 (not including course materials or registration fee). Course fees are subject to change.
Once you have completed the coursework, notify UC Berkeley Extension that you have completed the curriculum and request your Award of Completion. Send an email to extension-business@berkeley.edu. After your records have been reviewed, verified and approved (usually within two to three weeks), your Award will be mailed to you.
William Pearce
Haas Marketing Group
UC Berkeley Haas School of Business
Randy Brasche
VP of Marketing and Growth
Zignal Labs
Scott Lewis
Marketing Strategist
UnitedSiC
Cindy Park
SVP of Marketing, Strategy and Operations
Prado Group Inc.
Stephan Sorger
VP of Strategic Marketing
On Demand Advisors;
Instructor
UC Berkeley Extension
Nupur Thakur
Senior Director of Strategy and Product Management
Motorola Solutions