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Berkeley Global
Your company’s customers spend their time online—on social media, mobile apps, Internet searches. Digital marketing is the intersection of finding those qualified customers and eliciting brand awareness and engagement for your organization—whether a small startup or a Fortune 500.
In a world that is fast becoming digital-centric, effective marketers need to understand the various platforms, key performance indicators (KPIs) and Return on Investment (ROI) to elicit brand awareness and customer engagement.
Go beyond the acronyms, platforms and emerging technologies with this intensive four-course series. Through hands-on, practical learning, you’ll learn how to target customers with precision, on budget and in real time. Gain depth of knowledge in:
- The customer lifecycle
- Market and audience segments
- Social media marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Ads (formerly Adwords)
- Pay-Per-Click models (PPC)
- Brand awareness
- Product positioning
- Data analytics
Get ready to launch your career in digital marketing or enhance your marketing skill set.