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  • Berkeley Global

Marketing Data Visualization

BUS ADM X465.5

43252

Learn to use data visualization and business intelligence to support marketing decision making in a variety of enterprises. Examine strategies to turn big data into market insights. Gain proficiency in visualizing and presenting data. Understand how to tell a story using data to inform senior management's marketing decisions in driving revenue and growth. Tie in the content learned in Strategic Marketing Analytics and Marketing Analytics Tools and Technologies to efficiently build data- and analytics-driven presentations.

Prerequisites:

Strategic Marketing Analytics BUS ADM X466.3 and Marketing Analytics Tools and Technologies BUS ADM X466.4, or equivalent

Recommendations

Proficiency using Excel spreadsheets

Course Outline

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Course Objectives

  • Be able to tell stories based on data to improve marketing decisions
  • Understand data visualization and business intelligence best practices through projects
  • Learn by doing through hands-on data manipulation and building different views of the data to support marketing decisions 

What You Learn

  • Marketing intelligence vs. business intelligence
  • Visualization as a tool
  • Quantitative relationships
  • Measure of variation, correlation, ratio and money
  • Table and graph design and structure
  • Nominal and Ordinal comparisons
  • Time series
  • Ranking and deviations
  • Characteristics of well-told statistical stories
  • Designing data-driven presentations
  • Technologies and processes to support Big Data
  • Multi-touch attribution
  • Campaign management
  • Targeting and segmentation

How You Learn

  • Interactive lectures
  • Projects
  • In-class exercises

Is This Course Right for Me?
This class is intended for marketing professionals who need to quantitatively show and present the impact of their marketing efforts.

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Spring enrollment opens on October 17!

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This course applies to the following programs:

Certificate Program in Marketing

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Core Courses

  • Marketing Management
  • Marketing Research: Concepts and Techniques
  • Marketing Strategy
  • Social Media Marketing Strategies
  • Strategic Marketing Analytics

Electives

  • Copywriting Communications for Marketing Professionals
  • Digital Marketing
  • Managing Product and Go-to-Market Strategies
  • Marketing Analytics Tools and Technologies
  • Marketing Data Visualization
  • Strategic Brand Management

Learn More About this Program

Professional Sequence in Business Analytics for Marketing Professionals

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Required Courses

  • Strategic Marketing Analytics
  • Marketing Analytics Tools and Technologies
  • Digital Marketing
  • Marketing Data Visualization

Learn More About this Program

Professional Sequence in Digital Marketing

Expand or collapse section

Required Courses

  • Digital Marketing
  • Strategic Marketing Analytics
  • Social Media Marketing Strategies
  • Marketing Data Visualization

Learn More About this Program

Notes

Departmental contact: extension-business@berkeley.edu | (510) 642-4231

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 115

Note: You do not need to submit test scores.

Extension

1995 University Ave., Suite 130

Berkeley, CA 94704-7000

extension@berkeley.edu

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