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Berkeley Global
Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Learn how corporate responsibilities (including green and social) can serve to energize the organization and foster internal cooperation and communication. Study customer value propositions; assets and competencies; and structured strategic analysis, including detailed customer, competitor, market, environmental and internal analysis.
Course Outline
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Course Objectives
- Apply problem analysis methods to marketing situations
- Formulate and present solutions and recommendations to problems
- Hone and practice your presentation skills
What You'll Learn
- Marketing strategy decision areas (product, place, promotion, price)
- Product lifecycles
- Developing competitive strategies
- Competitive advantage
- Business position matrix
- External analysis and self-analysis
- Pricing and distribution strategies
- Advertising and brand communication
- Strategy and organization
- Growth strategies
How You'll Learn
- Lectures
- Discussions
- Class assignments
- Case studies
Is This Course Right for Me?
This course is designed for those considering a career in marketing, sales, advertising or related areas, or for those who are already employed in marketing area but need additional knowledge to enhance their career opportunities.
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Fall enrollment opens on June 20!