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  • Berkeley Global

Marketing Strategy

BUS ADM X415

40215
Learn strategic challenges and opportunities created by the dynamic nature of markets. Study marketing strategies, and determine which ones are relevant and feasible for your organization and which ones can maximize the bottom line. Learn how corporate responsibilities (including green and social) can serve to energize the organization and foster internal cooperation and communication. Study customer value propositions; assets and competencies; and structured strategic analysis, including detailed customer, competitor, market, environmental and internal analysis.

Course Outline

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Course Objectives

  • Apply problem analysis methods to marketing situations
  • Formulate and present solutions and recommendations to problems
  • Hone and practice your presentation skills

What You'll Learn

  • Marketing strategy decision areas (product, place, promotion, price)
  • Product lifecycles
  • Developing competitive strategies
  • Competitive advantage
  • Business position matrix
  • External analysis and self-analysis
  • Pricing and distribution strategies
  • Advertising and brand communication
  • Strategy and organization
  • Growth strategies

How You'll Learn

  • Lectures
  • Discussions
  • Class assignments
  • Case studies

Is This Course Right for Me?
This course is designed for those considering a career in marketing, sales, advertising or related areas, or for those who are already employed in marketing area but need additional knowledge to enhance their career opportunities.

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Summer 2025 enrollment opens on March 17!

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This course applies to the following programs:

Certificate Program in Business Administration

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Required Courses

  • Essentials of Business: Building a Professional Foundation
  • Applied Economics for Business
  • Marketing Management
  • Organization and Management
  • Managerial Accounting
  • Basic Corporate Finance

Electives

  • Behavioral Finance
  • Business Communication: Writing and Speaking
  • Essentials of Management
  • Introduction to Risk Management and Financial Derivatives
  • International Finance
  • Introduction to Microeconomics
  • Marketing Strategy
  • Introduction to Macroeconomics

Learn More About this Program

Certificate Program in Marketing

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Core Courses

  • Marketing Management
  • Marketing Research: Concepts and Techniques
  • Marketing Strategy
  • Social Media Marketing Strategies
  • Strategic Marketing Analytics

Electives

  • Copywriting Communications for Marketing Professionals
  • Digital Marketing
  • Managing Product and Go-to-Market Strategies
  • Marketing Analytics Tools and Technologies
  • Marketing Data Visualization
  • Strategic Brand Management

Learn More About this Program

Notes

Departmental contact: extension-business@berkeley.edu

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 125

Note: You do not need to submit test scores.

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Berkeley, CA 94704-7000

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