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  • Berkeley Global

Fundraising and Volunteer Management

SOC WEL 1009

26070893

One of the biggest challenges facing most nonprofit agencies is either finding or retaining staff talent in the areas of fundraising and volunteer management. Most staff and volunteers working in nonprofits today are motivated by the opportunity to help meet the needs of vulnerable populations. Very few of them, however, bring skills in either soliciting donors or managing fundraising campaigns. Their skills are also limited in the areas of recruiting, training and retaining volunteers. Central to both of these skill sets are the marketing, planning and management capacities needed in most nonprofits.

This program addresses these staffing and volunteer challenges by bringing together highly experienced practitioners as instructors and staff members from small and large nonprofits. Program content takes you well beyond the basics by engaging you in the processes of donor cultivation, along with the design and implementation of volunteer and board member recruitment and retention. Focused on the unique challenges in the Bay Area as well as drawing upon its many resources, this program is jointly sponsored by the Mack Center on Nonprofit and Public Sector Management in the Human Services at UC Berkeley and UC Berkeley Extension. This program is aimed at making first-rate training available and affordable to nonprofit staff in the Bay Area.

You will receive a certificate of completion from UC Berkeley Extension after you conclude the Professional Program in Fundraising and Volunteer Management.

Instructor

Dustianne North, M.S.W., Ph.D., program coordinator and lead instructor, is a national expert and a program developer, technical assistance provider, and evaluator serving a wide array of human services programs.

Co-Instructors

Janelle Cavanagh, M.S.W., is currently regional director for the Global Fund for Women. She has more than 20 years of experience as a development professional. Previously, Cavanagh served as chief development officer for Girls Inc. and has significant fundraising experience with the United Way.

Ginni Ring, M.S.W., joined Alameda County CASA as executive director in 2010. She has more than 30 years combined experience in direct service to youth and families, supervision, management, fund research and development, and program and fiscal analysis in both public and nonprofit social services and health care agencies.

Guest Presenters (partial list)

Karolo Aparicio, M.A., M.B.A., is the executive director of EcoViva. He is a certified fundraising executive (CFRE).

Sara Ferree, M.A., is the senior development adviser for the International Women's Health Coalition.

Alissa May, LL.M., has served the Bay Area for more than 10 years in corporate social responsibility, volunteer support and advocate roles with the Red Cross, Edgewood Center and SF CARD.

Christine Paquette is the executive director for the St. Vincent de Paul Society of Marin.

Learner Outcomes

Upon completion of this program, students will be able to: 

  1. Demonstrate the capacity to locate a good mentor
  2. Utilize current trends in fundraising to develop comprehensive case statements
  3. Learn to engage donors who possess multiple motivations that need to be linked to the mission of the organization
  4. Demonstrate multiple mobilizing skills (grantwriting, event planning, donor solicitations, etc.)
  5. Expand upon skills in marketing, communications, planning and strategy development
  6. Develop a Resource Mobilization Plan personalized for your organization
  7. Create a plan for professional growth and salary enhancement opportunities
  8. Understand the value of utilizing community talent and networks through volunteerism in all aspects of agency (direct client service to board leadership)
  9. Compile and create a volunteer management tool kit ready for implementation

You will also receive a certificate of completion from UC Berkeley Extension for the Professional Program in Fundraising and Volunteer Management.

Note: The Spring 2021 program is open to participants who are associated with organizations in Alameda County. In order to enroll, please email us directly at customprograms@berkeley.edu.

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This course applies to the following programs:

Professional Program in Fundraising and Volunteer Management

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Required Courses

  • Fundraising and Volunteer Management

Learn More About this Program

Notes

Departmental contact: customprograms@berkeley.edu

Accrediting Associations

  • Certified Fund Raising Executive® (CFRE) 30.0 hours
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