Essentials of Motion Graphics

Adobe After Effects is the essential software for any motion graphics designer and their skillset. Learn the fundamental tools of its timeline, graph editor, keyframing, blending modes, adjustment layers, pre-composing, mask reveals, track-mattes and sound effects to create dynamic objects, shapes, logos, and kinetic typographic compositions.

Understand export settings for video format output (MP4, GIF, MOV) and apply them across social media channels used in brand marketing. You learn to optimize your animated work for online search through SEO strategies such as keyword labeling and tagging.

You analyze real-world case studies to confidently speak to motion graphics trends and industry while producing portfolio-worthy pieces that launch your professional career.

Course Objectives

• Apply motion design to shapes, objects, vector graphics and typography
• Learn Adobe After Effects software tools such as adjustment layers, effects and presets, graph editor motion curves, track mattes, pick whip, easy-ease, pre-composing, mask reveals, timeline features and export settings
• Understand video export settings for various formats such as MP4, GIF, MOV through AE render queue and Adobe Media Encoder
• Learn how to upload different video formats into multiple social media platforms
• Optimize video content for SEO including: labeling, tagging, adding custom thumbnails and descriptions of one’s work
• Create the illusion of 3D space through the parallax effect and puppet tool
• Design kinetic typography and logos with smooth transitions and dynamic ease-in and ease-out
• Acquire skills on how to communicate design thinking and motion-based concepts in verbal and visual form during pre-production calls or workplace meetings
• Build a portfolio of motion graphics that showcase your design and animation skills to potential clients and employers