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Berkeley Global
Learn letterform structure, type design, typographic layout, typographic display, textual approaches, typographic sequencing, typographic hierarchy, readability and legibility, and contemporary typographic issues. You must be proficient in Adobe InDesign.
By the end of this class, you will be able to identify general font families, examine and analyze individual letterforms and typefaces, develop micro- and macro-typographic analytical abilities, create basic letterform designs, display knowledge of typographic sequencing and progression, and produce intermediate-level typographic layouts.
Course Outline
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Course Learning Objectives
- Identify general font families
- Examine and analyze individual letterforms
- Verbally articulate typographic attributes and concepts
- Develop micro- and macro-typographic analytical abilities
- Create and refine basic letterform designs
- Demonstrate the visual and functional differences between display and text typography
- Display knowledge of typographic sequencing and progression
- Produce intermediate-level typographic layouts
What You'll Learn
- Context within typefaces
- Individual letterform structure
- Typographic vocabulary
- FontStruct
- Letterform structure
- Contextual design concepts (applicable to typographic concerns)
- Typographic application
- Readability
- Legibility
- Typographic layout
- Graphic design basics
- Contextual themes
- Presentation concerns
- Typographic hierarchy
- Microtypographic concerns
- Modern grammar and punctuation
- Sequencing
- Graphic design and typographic layout
- Book structure
How You'll Learn
- Class projects
- In-class discussions and critiques
- Weekly type repair projects that allow you to improve previously submitted assignments
Is This Course Right for You?
This course is intended for anyone serious about professional work in graphic design or visual design. Any professional who handles content design and/or marketing can benefit from this course.
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