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Berkeley Global
Lisanne Wirth is the instructor for Content Strategy.
Information Architecture (IA) and content strategy (CS) play significant roles in improving user experience. The challenge lies in building the right content for users' needs. The solution is unifying design and content with IA and CS professionals—all working harmoniously together.
You’ll go from high-level conceptual thinking to real world practical designs in the organization of complex websites and projects. As part of this class you integrate SEO and accessibility initiatives to enhance content discovery, audits and analysis, content inventory and interaction behaviors, company user engagement, voice and tone assessment, content management systems (CMS), templates and microcopy in CS. In information architecture, you learn about mental models, task and user flows, sitemaps, and wayfinding. This course includes two projects: the first one is about content audit and chunking; the second one is related to tree testing by using Optimal Workshop, card sorting, labels, tags and taxonomies. There are two final presentations that can become part of your UX design portfolio.
See a sample of former student Gary Tran who works for UC Berkeley Extension applying his UX design skills.
Prerequisites:
While this entry-level course is suitable for people from any discipline, you must have a working knowledge of at least one of more design tools such as Adobe Photoshop, Adobe Illustrator, Adobe XD, Figma, Axure or Sketch.
Course Outline
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Course Objectives
UC Berkeley Extension designs the best possible online learning experience for you to prepare you for the skills and a quality portfolio to become a confident design professional.
- Understand IA and content strategy define an online organization
- Describe each planning phase of content strategy
- Apply key UX concepts to real-world situations
- Learn different verticals, products, brands, audiences and channels
- Evaluate IA and content quality and discoverability through user research
- Integrate SEO and accessibility initiatives to enhance content discoverability
- Translate research findings into practical designs and content
- Specify design and prototype optimized navigational systems, including labels, tags and taxonomies
- Describe the role of a content management system (CMS), templates and microcopy in content strategy and identify related deliverables
What You Learn
You explore information architecture and content strategy—from research and development through governance. You then apply your high-level conceptual thinking to real-world practical designs in the organization of complex websites and UX projects. The final projects can become part of your UX design portfolio.
- Planning phase of content strategy (CS)
- Importance of IA for business, process, and stakeholders
- User testing to understand user needs and behaviors
- Best practices on design decisions
- UX content strategy guiding concepts Introduction to content discovery, audits and analysis
- Content inventory and interaction behaviors
- Company user engagement
- Voice and tone assessment
- Content management systems (CMS)
- Mental models and use cases
- Synthesize user findings to create sitemap
- SEO and accessibility
- Audience engagement
- Card sorting
- Labels, tags and taxonomies
- Tree tests
- Wayfinding
How You Learn
We are online! All of the design classes are conducted online including: video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas.
- Lectures
- Discussions
- Online demonstrations
- Independent user research
- Design and content strategy exercises
- Individual and group assignments
- Quizzes (at instructor's discretion)
Is This Course Right for Me?
This course is ideal for professionals and aspiring UX designers who want to further their career opportunities at a current employer, find a new job or grow their own business. Our experienced instructors monitor your development along with peer-to-peer support on our student online platform.
After completing this course, you are ready to take User Interface (UI) Design.
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Spring enrollment opens on October 17!