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Berkeley Global
Learn how to measure the success of product design through obtaining data and then turning that data into actionable information. Gain insight into how industry professionals assess product success and provide strategic recommendations by studying the user. You gain a fundamental understanding of how usability data is collected and interpreted through methods used for assessing product development, such as customer surveys, website visits, benchmark studies, A/B testing, psychometrics and statistical techniques. Some of the topics of this class include basic statistics review, hypothesis testing, nonparametric testing; and the collection, analysis and visualization of data. When it comes to usability and its applications, you set up questionnaires for assessing perceived usability, design a post usability questionnaire, design experiments using a standardized usability questionnaire, and analyze and present usability results. You also create a survey and launch it on dScout to analyze results faster.
Using System Usability Scores (SUS) to compare designs, course content and assignments are derived from real-life industry problems that prepare you for hands-on product development through user research. By completing this class, you walk away with a strong research project for your personal portfolio.
Course Outline
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Course Objectives
- Collect data and know how to use it productively
- Derive user data with limited resources
- Prepare data for analysis
- Interpret user data and turn it into actionable product and design
- Differentiate various quantitative research methodologies
- Know when and where to use what type of methodology
- Combine different methodologies appropriately
- Tailor methods for your need and design/product goal
- Set up metrics and track your design and product progress
- Know you’re on the right track with your design
- Understand what success looks and does not look like
- Visualize your metrics and progress to understand where you are and where you’re going
What You Learn
- Research mentality
- Basic statistics review
- Preparing and cleaning data
- Data visualization tools
- Data collection plans
- Between vs. within subject comparisons
- Hypothesis testing
- Nonparametric testing
- Collection, analysis, and visualization of data
- Sample size and representativeness
- True data vs. errors
- Summative and formative assessment
- System usability scores (SUS)
- Coring techniques and converting scores
- dScout A/B testing
- Completion rates and task analysis
- Post-study questionnaires
- Post-task questionnaires
- Questionnaires for assessing perceived usability
- Post-usability questionnaire
- Standardized usability questionnaires
- Usability results
- Performance metrics
- Relationship between variables
- Consistency and bias in identifying issues
- Remote and unmoderated usability studies
How You Learn
We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas.
- Lectures
- Reading assignments
- Quizzes at instructor’s discretion
- Small-group activities
- Homework assignments
- Capstone project
Is This Course Right for You?
This course is intended for students in the Professional Program in User Experience (UX) Design, or anybody interested in obtaining skills in quantitative research. You learn how to write a case study and final presentation that could be added to your design portfolio. Our experienced instructors provide practical information in quantitative research skills and monitor your development along with peer-to-peer support on our student online platform.
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Sections
Spring 2025 enrollment opens on October 21!