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Learn how user research informs user-experience design. Take a look at the logistics and theory of conducting user research and how that data impacts the product development process. Discover best practices for determining when to use particular research methodologies and how to develop appropriate research questions. Class assignments offer real-world experience so that you can undertake your own research projects independently after the completion of the course.
Course Outline
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Course Objectives
- Understand the basics of user experience and design research
- Study logistic and theoretical components of applied research
- Explore best practices for developing a research plan
What You Learn
- Behavior
- Quantitative vs. qualitative approaches
- Usability
- Research plans
- Moderator goals
- Recruiting/sourcing
- Legal considerations
- Ethnography
- Contextual inquiry
- Surveys
- Accessibility and ethics
- Personas
- Segments
- Research presentation
- Heuristic review
- Cognitive walkthroughs
- Card sorts
- Wants and needs analysis
How You Learn
- In-class lectures
- Reading assignments
- Small-group in-class activities
- Homework assignments
- Capstone project
Is This Course Right for You?
If you are interested in conducting user research to create better products and websites, or want to pursue a career in the UX field, you should enroll.