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Berkeley Global
Explainer videos are the most powerful way to connect and to broadcast brand-new products, services, ideas and concepts to the brand’s possible customers or clients and they propel marketing success of brands and businesses through engaging expeditious visualizations of their products or services in an innovative manner that influences and heartens your targeted demographics. Learn the streamlined pre-production development process and key aspects of these short animated videos such as character design, style frames, story-driven animation, scripting, voice-over, sound integration and editing.
You practice creating moving graphics that integrate strategic design thinking and simplify complex ideas while expanding on Adobe creative software skill set in After Effects, Photoshop, Illustrator and Premiere Pro. Throughout the course, you analyze explainer video case studies to explore the relationship between animation and marketing strategies. This course and its final project teaches you how to apply cohesive art direction on longer timelines of motion graphics and employ storytelling through call-to-action narrative. This is a project-based course in which you learn by doing, working on projects to enhance your design skills. By the end of the semester, you will have create a comprehensive portfolio piece.
You can take a peek at instructor Ian Boldon's site to see his professional work.
Prerequisites:
Highly Recommended: Essentials of Motion Graphics DESIGN X449.2, Illustrator I DESIGN X461 or Adobe Digital Tools DESIGN X462.2
Course Outline
Expand or collapse section
Course Objectives
- Practice design and development through Adobe Illustrator
- Design and create 2D pre-production assets such as storyboard, mood-board and style frames
- Source music and sound effects that support your animated narrative
- Work with script/voice-over to drive the story and narrative
- Practice expressions in Adobe After Effects to speed up your animation workflow
- Identify tone and voice for the visual content that is on brand and target of the product/service promoted
- Simplify complex written information and translate it into a clear visual story that explains step-by-step the function of the product/service promoted
- Expand your knowledge and skills on software such as Adobe After Effects, Premiere Pro, Photoshop and Illustrator
- Create and animate a full cycle explainer video for marketing purposes
What You Learn
- Introduction into explainer videos
- Overview of explainer videos: different styles, purposes and goals.
- Research brand guidelines and style guides
- Style guide and mood-boarding
- AV (audio/visual) script writing format overview
- Learn the proper aspect ratio for different social platforms
- The importance of design boards
- Developing rough illustrations into advanced version illustrations
- Creating an animatic in Adobe Premiere Pro
- Creating animatic out of design boards and scratch vocals
- Learning expressions to speed up and automate animation workflow
- After Effects plugins and tricks to speed up workflow
- Learning secondary animation tips in After Effects
- Music and sound design
- Importing sound, and plugins to help sound design
How You Learn
- Lectures
- Classroom discussions
- Critiques
- Assigned readings, videos, films, etc.
- Assignments and exercises
- Project work
- Presentations
Is This Course Right for You?
Students registered in the motion design and graphic design programs of study, or any person that has an interest in learning motion design skills and that meets course prerequisites.
Other Courses To Be Considered: 2D Animation and Video Editing DESIGN X449.1, 3D Animation and VFX
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Summer enrollment opens on March 21!