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  • Berkeley Global

Social Media Marketing Strategies

BUS ADM X432.5

1450426
Delivery Options Online

Explore social media and semantic web strategies and tactics by using contemporary and emerging new-media channels, and digital and mobile technologies and platforms. Learn how to establish realistic business and performance goals within these environments; integrate new communications platforms and technologies into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix; and evaluate in-market results. Analyze the strengths and pitfalls offered by channels such as email, RSS, SEO-optimized websites, blogs, audio and video podcasts, social and business networking sites, and social media newsrooms. Explore emerging technologies that could alter the landscape of contemporary marketing. At the end of the course, you will be able to plan and execute a cost-effective, strategic marketing program that will include new media integrated with conventional marketing approaches to make brands and companies “go viral” and increase lead-to-sales conversion rates.

Course Outline

Expand or collapse section

Course Objectives

  • Identify and describe social media sites and new media technologies that are pertinent to contemporary marketing
  • Describe how new media technologies are changing and challenging traditional media formats and non-mass communications
  • Explain how to use traditional, digital, mobile, Internet and new media communications channels to create awareness of and position products/services in specific target markets
  • Compare competing websites and their multimedia content for marketing and storytelling purposes
  • Evaluate new media opportunities and rate their ROI 
  • Grade the risk levels of various social media and technological tools and evaluate the effects of those risks when calculating potential ROI

What You'll Learn

  • Websites and blogs
  • Integrated marketing approaches
  • Social media profiles (Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram) and strategies
  • Networking
  • RSS feeds and blog
  • Podcasting, videocasting, webcasting
  • Microblogging
  • Widgets and badges
  • Bookmarking and communities
  • Keywords and optimization
  • Website analytics and SEO tools
  • Crisis management
  • Social media newsrooms
  • Public relations
  • Tools and ethics
  • Storytelling

How You Learn

  • Lectures
  • Small-group work
  • Final project: plan, execute and perform an ongoing analysis of a social media marketing strategy for a company and its brands

Is This Course Right for Me?
This course is intended for marketing managers, product managers, target marketers and anyone in small- to medium-sized companies who want to learn the latest tips, tricks, techniques and strategies in using current and future technologies in the online marketing arena.

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Sections

Section 109

Oct 01 to Dec 10

Type: Live Online

Instructor:

  • Stephen Klein

Cost: $1,050.00

See section 109 Details

Type Live Online

Days

W

Time

6:00PM to 9:00PM Pacific Time

Dates

Oct 01, 2025 to Dec 10, 2025

Location

Live Online

Schedule and Location

View Details

Instructional Hours

30.00

Location

Live Online

Delivery Options

Online

Available for Credit

2 semester units

Section Notes

Students will receive access to the course in Canvas on the course start date.  Zoom meeting information will be emailed to enrolled students before the first class meeting and posted to the announcements page in Canvas.

 

No class on November 26, 2025

Fall 2025 enrollment opens on June 16!

This course applies to the following programs:

Certificate Program in Marketing

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Core Courses

  • Marketing Management
  • Marketing Research: Concepts and Techniques
  • Marketing Strategy
  • Social Media Marketing Strategies
  • Strategic Marketing Analytics

Electives

  • Copywriting Communications for Marketing Professionals
  • Digital Marketing
  • Managing Product and Go-to-Market Strategies
  • Marketing Analytics Tools and Technologies
  • Marketing Data Visualization
  • Strategic Brand Management

Learn More About This Program

Professional Sequence in Digital Marketing

Expand or collapse section

Required Courses

  • Digital Marketing
  • Strategic Marketing Analytics
  • Social Media Marketing Strategies
  • Marketing Data Visualization

Learn More About This Program

Notes

Departmental contact: extension-business@berkeley.edu

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 125

Note: You do not need to submit test scores.

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Course Fee

Stephen Klein

Throughout his 20+ year career, he's successfully driven start-ups, advertising/PR agencies, and Fortune 500 companies into new marketplaces, positioned product lines in the market and improved business profitability by guiding brand and marketing developments and executing go-to-market strategy. I've served as CMO and run marketing for companies including Dun & Bradstreet and a division of Yamaha America and Dentons.

One of my significant contributions includes positioning the world's largest law firm in the market by generating millions of accretive revenues. I'm also instrumental in designing emotion into an AI algorithm creating the world’s first AI with an EQ, acquiring two new multimillion-dollar enterprise marketing clients. Recently, I have co-founded two companies, CryptoHaven and Looking-Glass.AI.

Harvard MBA and have qualified for SEC/FINRA brokerage and banking licenses.

BUS ADM X432.5 - 109 - Social Media Marketing Strategies

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