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Berkeley Global
Study the essentials of public relations and get a start on a new career. Learn how to make your message newsworthy based on media conventions so you can pitch effectively and ensure optimum coverage. Learn how to write press releases and email pitches and how to package and sell them. Explore techniques to spread your news through strategic use of new media. Final press packets are critiqued by the instructor, giving you the experience to think and write as both a publicist and a journalist.
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Sections
Fall enrollment opens on June 20!
This course applies to the following programs:
Interdisciplinary Writing Program
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Individualized Study Plan
- Effective Writing in the Workplace
- Writing for Social Media
- Grammar, Mechanics and Usage for Editors
- Journalism Workshop
- Science Writing
- Writing the Feature Story
- Introduction to Public Relations Writing
- Writing and Editing Internship Program
- Editorial Workshop I: Introduction to Copyediting
- Writing Skills Workshop
- Writing Creative Nonfiction
- Creative Nonfiction Workshop
- Developing the Memoir
- Developing the Memoir II
- The Craft of Reading
- The Craft of Writing
- Exploring Creative Writing
- Introduction to Writing Fiction
- Intermediate Fiction Writing
- Advanced Fiction Writing
- Developing the Novel
- Screenwriting: The Art of Visual Storytelling
- Poetry Workshop
- Poets Studied and in Conversation
- American Fiction
- Great Novels You Always Meant to Read
- Mystery Fiction
- Shakespeare
- Editorial Workshop II: Intermediate Copyediting
- Advanced Editorial Workshop
- Indexing: Theory and Application
- Technical Communication I
- Technical Communication II
- Technical Communication III: Information Design
Professional Writing Program
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Required Courses
- Effective Writing in the Workplace
- Introduction to Public Relations Writing
- Writing for Social Media
Electives
- Writing Skills Workshop
- Journalism Workshop
- Writing the Feature Story
- Editorial Workshop I: Introduction to Copyediting
- Technical Communication I
- Writing Creative Nonfiction
- Creative Nonfiction Workshop
- Screenwriting: The Art of Visual Storytelling
- Science Writing
Capstone Project
Course of Related Interest
Instructional Types
- Live Online
- Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
- Online, Start Anytime
- Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
- Online, Fixed Date
- Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
- Classroom
- Take classes in-person at one of our buildings or partner locations.
English Language Proficiency Requirements
All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:
- TOEFL: 90
- IELTS Academic Format: 7
- DAAD: C1
- TEM-4 or TEM-8: Level 70
- Duolingo: 115
Note: You do not need to submit test scores.