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  • Berkeley Global

Introduction to Public Relations Writing

JOURN X481

41384
Delivery Options Online

Study the essentials of public relations and get a start on a new career. Learn how to make your message newsworthy based on media conventions so you can pitch effectively and ensure optimum coverage. Learn how to write press releases and email pitches and how to package and sell them. Explore techniques to spread your news through strategic use of new media. Final press packets are critiqued by the instructor, giving you the experience to think and write as both a publicist and a journalist.

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Sections

Section 020

Jun 27 to Aug 08

Type: Online, Fixed Date

Instructor:

  • Patricia Smith

Cost: $490.00

See section 020 Details

Type Online, Fixed Date

Dates

Jun 27, 2023 to Aug 08, 2023

Instructional Hours

15.00

Delivery Options

Online

Available for Credit

1 semester units

Section Notes

This Online, Fixed Date course runs from June 27 to August 08.

Please note that this course has a drop deadline of 3 days (June 30).

 

Fixed-Date online courses have specific start and end dates. Your access to the course content begins on the course start date. You will complete assignments within the specific dates posted in your online classroom, and as set by your instructor in the course syllabus.

Learn more about the Online Fixed Date format.

Section Materials

  • Textbook

    (Optional)

    The Associated Press Stylebook and Briefing on Media Law (any recent edition) by The Associated Press

    © 2007 Basic Books ISBN 978-0465004898

Fall enrollment opens on June 20!

This course applies to the following programs:

Interdisciplinary Writing Program

Expand or collapse section

Individualized Study Plan

  • Effective Writing in the Workplace
  • Writing for Social Media
  • Grammar, Mechanics and Usage for Editors
  • Journalism Workshop
  • Science Writing
  • Writing the Feature Story
  • Introduction to Public Relations Writing
  • Writing and Editing Internship Program
  • Editorial Workshop I: Introduction to Copyediting
  • Writing Skills Workshop
  • Writing Creative Nonfiction
  • Creative Nonfiction Workshop
  • Developing the Memoir
  • Developing the Memoir II
  • The Craft of Reading
  • The Craft of Writing
  • Exploring Creative Writing
  • Introduction to Writing Fiction
  • Intermediate Fiction Writing
  • Advanced Fiction Writing
  • Developing the Novel
  • Screenwriting: The Art of Visual Storytelling
  • Poetry Workshop
  • Poets Studied and in Conversation
  • American Fiction
  • Great Novels You Always Meant to Read
  • Mystery Fiction
  • Shakespeare
  • Editorial Workshop II: Intermediate Copyediting
  • Advanced Editorial Workshop
  • Indexing: Theory and Application
  • Technical Communication I
  • Technical Communication II
  • Technical Communication III: Information Design

Learn More About this Program

Professional Writing Program

Expand or collapse section

Required Courses

  • Effective Writing in the Workplace
  • Introduction to Public Relations Writing
  • Writing for Social Media

Electives

  • Writing Skills Workshop
  • Journalism Workshop
  • Writing the Feature Story
  • Editorial Workshop I: Introduction to Copyediting
  • Technical Communication I
  • Writing Creative Nonfiction
  • Creative Nonfiction Workshop
  • Screenwriting: The Art of Visual Storytelling
  • Science Writing

Capstone Project

  • Professional Writing Program - Final Project

Course of Related Interest

Learn More About this Program

Notes

Departmental contact: extension-letters@berkeley.edu | (510) 643-8916

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 115

Note: You do not need to submit test scores.

Extension

1995 University Ave., Suite 130

Berkeley, CA 94704-7000

extension@berkeley.edu

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The University of California, Berkeley, is accredited by the Western Association of Schools and Colleges (WASC). UC Berkeley Extension—like all other UC Berkeley schools, colleges and departments—is accredited by WASC through the University.

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Course Fee

Patricia Smith

Patricia Smith, M.J., is a senior corporate communication executive with 30 years of experience. Prior to establishing Patricia Smith Communications, a corporate training firm, she served nine years as communications director for Kaiser Permanente. Previously, she served in top communication positions with GE Financial Services, Bank of America, Blue Cross, Xerox Financial Services and Transamerica. Smith teaches business communication at several colleges and universities in the Bay Area.

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