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  • Berkeley Global

Introduction to Public Relations Writing

JOURN X481

41384
Delivery Options Online

Study the essentials of public relations and get a start on a new career. Learn how to make your message newsworthy based on media conventions so you can pitch effectively and ensure optimum coverage. Learn how to write press releases and email pitches and how to package and sell them. Explore techniques to spread your news through strategic use of new media. Final press packets are critiqued by the instructor, giving you the experience to think and write as both a publicist and a journalist.

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Sections

Section 025

Jun 03 to Jul 01

Type: Live Online

Instructor:

  • Patricia Smith

Cost: $530.00

See section 025 Details

Type Live Online

Days

T

Time

6:00PM to 9:00PM Pacific Time

Dates

Jun 03, 2025 to Jul 01, 2025

Location

Live Online

Schedule and Location

View Details

Instructional Hours

15.0

Location

Live Online

Delivery Options

Online

Available for Credit

1 semester units

Section Notes

This course runs on Thursdays from June 3 to July 1 in the Live Online format. Students will receive access to the course in Canvas on the course start date.

    Please note: For this Live Online course (5 or fewer meetings), students can add or drop a course up to the first class meeting.

 

Equipment

The following is the minimum recommendation for remote learning:

  • Apple MacBook or PC

  • 8 to 16GB RAM

Section Materials

  • Textbook

    (Optional)

    The Associated Press Stylebook and Briefing on Media Law by The Associated Press

    © 2007 Basic Books: Any edition ISBN 978-0465004898

Summer 2025 enrollment opens on March 17!

This course applies to the following programs:

Professional Writing Program

Expand or collapse section

Required Courses

  • Effective Writing in the Workplace
  • Introduction to Public Relations Writing
  • Writing for Social Media

Electives

  • Writing Skills Workshop
  • Journalism Workshop
  • Writing the Feature Story
  • Editorial Workshop I: Introduction to Copyediting
  • Technical Communication I
  • Creative Nonfiction Workshop
  • Screenwriting: The Art of Visual Storytelling
  • Science Writing

Capstone Project

  • Professional Writing Program - Final Project

Course of Related Interest

Learn More About this Program

Notes

Departmental contact: extension-letters@berkeley.edu

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 125

Note: You do not need to submit test scores.

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Course Fee

Patricia Smith

Patricia Smith, M.J., is a senior corporate communication executive with 30 years of experience. Prior to establishing Patricia Smith Communications, a corporate training firm, she served nine years as communications director for Kaiser Permanente. Previously, she served in top communication positions with GE Financial Services, Bank of America, Blue Cross, Xerox Financial Services and Transamerica. Smith teaches business communication at several colleges and universities in the Bay Area.

JOURN X481 - 025 - Introduction to Public Relations Writing

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