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  • Berkeley Global

Design Thinking and UX Strategy

DESIGN X405.3

41341068

Design thinking (DT) and UX strategy (UXS) are both increasingly being adopted by organizations as essential tools for problem-solving and accelerating innovation. Although these two approaches—each part of the larger human-centered design (HCD) toolkit—are gaining in popularity, they are not always clearly understood or applied.

Review fundamental DT and UXS perspectives, concepts and techniques in this course. You learn to identify and solve real-world problems through Agile management and human-centered design. You also learn the importance of storytelling to distill design ideas through relevant readings and case studies, personal reflections, peer interactions and an overarching class project. Course curriculum helps you extract meaning and value, the whys of design, early usability testing, "diamonds" of the design process, and design iteration and design ideation beyond the readings and lectures.

Course Outline

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Course Objectives

  • Articulate design thinking (DT) principles, approaches and techniques
  • Name and describe specific DT tools associated with each stage, including empathy and mind mapping, assumption testing, brainstorming and reverse brainstorming, rapid prototyping learning launches and storytelling 
  • Be able to name and describe the basic phases/stages and concepts of DT (e.g., empathize, define, ideate, prototype and test)
  • Describe how DT relates to UX design and other major elements of a human-centered design toolkit
  • Develop, extend or refine a set of design-thinking skills such as simple sketching and prototyping techniques for idea generation, collaboration and communication
  • Work on projects that integrate and apply the two design approaches with a focus on design thinking
  • Produce a video that captures your learning and experience and that can be used for teaching, training and inspiring others

What You Learn

  • Human-centered design
  • Diamonds of the design process
  • UX strategy fundamentals
  • Customer segmentation
  • Opportunities for value
  • Understanding business goals
  • Metrics of success and KPIs
  • Persona development
  • Mapping and storyboarding
  • Key experiences
  • Ideation and solution identification
  • Sketching/whiteboarding
  • Paper prototyping
  • Early usability testing
  • Validation
  • Design iteration and ideation
  • Agile management
  • Whys of design
  • Using storytelling to distill design ideas
  • Technical reviews and estimation
  • Future of design thinking
  • Research methods: interviews, contextual inquiries, surveys and usability testing

How You'll Learn

We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas. 

  • Lectures
  • Reading assignments
  • Quizzes at instructor’s discretion
  • Small-group activities
  • Homework assignments
  • Capstone project

Is This Course Right for You?

This course is not just about design; it is a systematic approach to innovation and creative problem-solving that can be used in many disciplines. Design thinking and UX strategy apply the methodologies of design to challenges in business and society, which makes it central to innovation and creativity. Our experienced instructors provide practical information in design thinking and UX strategy skills and monitor your development along with peer-to-peer support on our student online platform.

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Summer enrollment opens on March 20!

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This course applies to the following programs:

Professional Program in User Experience (UX) Design

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Required Courses

  • Essentials of User Experience (UX) Design
  • Diagramming and Prototyping for UX
  • Visual Design Principles
  • User Research for UX
  • Information Architecture (IA) and Content Strategy
  • User-Interface (UI) Design

Electives

  • UX Design Portfolio
  • Qualitative Research: Design, Implementation and Methods
  • Quantitative UX Metrics and Research
  • Human-Centered Design for Data Visualization
  • Design Thinking and UX Strategy
  • Accessibility in UX Design
  • Service Design
  • Web Design With HTML5 and CSS3
  • Typography Fundamentals
  • Illustrator I
  • Photoshop I
  • InDesign
  • Branding

Learn More About this Program

Notes

Departmental contact: extension-uxdesign@berkeley.edu | (510) 664-7824


Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 115

Note: You do not need to submit test scores.

Extension

1995 University Ave., Suite 130

Berkeley, CA 94704-7000

extension@berkeley.edu

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The University of California, Berkeley, is accredited by the Western Association of Schools and Colleges (WASC). UC Berkeley Extension—like all other UC Berkeley schools, colleges and departments—is accredited by WASC through the University.

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