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  • Berkeley Global

Service Design

DESIGN X491

60941695

Get an introduction to the fundamentals of service design. You gain an understanding of how services are designed through the ability to group together human, physical and digital interactions in order to create excellent customer experiences for your users. You learn best practices for determining what design methodologies are most appropriate to use to create intangible experiences that make up the services we use every day.

Research and user preparation entails orchestrating your audience and stakeholders, processes and touch points to influence the metrics and evaluations of your testing results. In this course, you get an opportunity to learn more about the crucial co-design activities that allow users to become an active part of the creative development of a product by interacting directly with your service blueprint and design cycle.

You also learn the elements of service design systems, including topics such as service safaris, experience prototyping, storyboarding and service blueprinting. You then learn to apply those tools and practices in a real-life service design project during the course. The service design assignments and final presentation are designed so that you come away with a portfolio-ready project.

Course Outline

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Course Objectives

This course is entry level and suitable for people from any discipline who are looking to learn about designing intangible experiences and services (e.g., public and social services, health services, financial services or any service you might have in mind).

  • Define the fundamental elements of a service identify and analyze key aspects of service
  • Learn the fundamental approaches of service design
  • Explore tools used in service design
  • Research, develop and test service concepts
  • Understand customer needs and how to exceed their expectations
  • Design hands-on prototypes that are totally applicable to services

What You Learn 

Service design examines a system of activity from design planning, communication and material components of a service to create a new or improve the quality and interaction between service provider and users.

  • History of service design
  • Elements of a service
  • Service design principles
  • Research and user testing preparation
  • Stakeholder and ecosystem mapping
  • Design, executing and synthesize qualitative research
  • Brainstorming techniques
  • Co-design activities
  • Future-state journey mapping
  • Developing insight and opportunity statements
  • Paper prototyping
  • Storyboarding
  • Role-playing and simulations
  • Video prototyping and Wizard of Oz
  • Identifying service concept assumptions
  • Planning for rapid prototype testing
  • Metrics and evaluation of testing results
  • Defining a service value proposition
  • Service blueprinting
  • Reflecting on the advantages and limitations of service design
  • Service safaris
  • Course-end project presentation

How You Learn

We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas. 

  • Lectures
  • Reading assignments
  • Quizzes at instructor’s discretion
  • Small-group activities
  • Homework assignments
  • Capstone project

Is The Course Right For Me?

This class is for any professional or existing students who want to build their skill set. Students will read, perform hands-on research and complete exercises each week. A final presentation challenges you to redesign a service at your choosing to be included in your design portfolio. Our experienced instructors provide practical information, offer their service-design skills and monitor your development along with peer-to-peer support on our student online platform.

 

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Fall enrollment opens on June 20!

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This course applies to the following programs:

Professional Program in User Experience (UX) Design

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Required Courses

  • Essentials of User Experience (UX) Design
  • Diagramming and Prototyping for UX
  • Visual Design Principles
  • User Research for UX
  • Information Architecture (IA) and Content Strategy
  • User-Interface (UI) Design

Electives

  • UX Design Portfolio
  • Qualitative Research: Design, Implementation and Methods
  • Quantitative UX Metrics and Research
  • Human-Centered Design for Data Visualization
  • Design Thinking and UX Strategy
  • Accessibility in UX Design
  • Service Design
  • Web Design With HTML5 and CSS3
  • Typography Fundamentals
  • Illustrator I
  • Photoshop I
  • InDesign
  • Branding

Learn More About this Program

Notes

Departmental Contact: (510) 664-7824

Instructional Types

Live Online
Live Online courses provide an interactive learning experience with scheduled synchronous online sessions held via Zoom video conferencing (Pacific Time). Learn more about the Live Online format.
Online, Start Anytime
Continuous enrollment course begins when you enroll. You have a minimum of 90 days and a maximum of 180 days to complete the course.
Online, Fixed Date
Enroll in this course by its start date and complete it by its specified end date. There are no live sessions, but plenty of opportunities to collaborate with your classmates and instructor.
Classroom
Take classes in-person at one of our buildings or partner locations.

English Language Proficiency Requirements

All of our courses are taught in English. If English is not your first language, please use the following test scores as guides in order to be successful:

  • TOEFL: 90
  • IELTS Academic Format: 7
  • DAAD: C1
  • TEM-4 or TEM-8: Level 70
  • Duolingo: 115

Note: You do not need to submit test scores.

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Berkeley, CA 94704-7000

extension@berkeley.edu

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The University of California, Berkeley, is accredited by the Western Association of Schools and Colleges (WASC). UC Berkeley Extension—like all other UC Berkeley schools, colleges and departments—is accredited by WASC through the University.

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